Creativity and Cultural Development Industries

An interdisciplinary postgraduate program offering Diploma, Masters, and Doctorate degrees.

** To apply for CCDI a program, download the application, fill it in and send it via Program E-mail :  

The idea of this program is brought by the rapid changes in the creative and cultural industries around the globe and their huge impact on the rise of the creative economy worldwide. This consequently necessitates a new type of interdisciplinary professions in the labor market, which encouraged us as academics to take part in raising the creative economy. And thus by following the international demands, the PFISR is hosting the CREATIVITY AND CULTURAL DEVELOPMENT INDUSTRIES program to present a new interdisciplinary field of management for the creative and cultural industries,  for managing such industries throughout their path from production to consumption. The program (with its three degrees: Diploma, Master, Ph.D.) aims to provide both the local and global labor market requirements with notable and efficient graduates with administrative and managerial skills besides rich cultural knowledge, to creatively take part in administrative and managerial positions across various creative and cultural industries including working at theatres, museums, cultural centers, TV/broadcasting programs, journals, art galleries, libraries, events and festivals, cultural tourism and much more.

The degrees awarded and accredited by the Supreme Council of Universities in Egypt:

  • Diploma of Creativity and Cultural Development Industries, 26 credit hours,

(1 academic year = 14 courses).

  • MA of Creativity and Cultural Development Industries, 40 credit hours,

(2 academic years = 14 courses in 1 academic year + thesis in at least 1-year).

  • Ph.D. of Creativity and Cultural Development Industries, 48 credit hours,

(3 academic years = 12 courses in 1 academic year + thesis in at least 2 years).

The awarding Body: The Postgraduate Faculty of Interdisciplinary Studies and Research – Helwan University.

Faculties of Helwan University involved.

This program was initiated by the Faculty of Fine Arts, where the main idea was suggested by Dr. Rania Elhelw and had been designed under the supervision of Prof. Aleya Abd El-Hady and Prof Eman El-Nashar.

A team of academics from four faculties with different disciplines and backgrounds are involved in the design of the courses, where the faculty members exchanged roles to ensure the desired interdisciplinarity of the program. The team members are Dr. Sara Shalash from the Faculty of Commerce, Dr. Hala El-Aidy, Dr. Sara Mahmoud and Dr. Dalia Elsawah, from the Faculty of Arts (Mass-Com Department), Dr. Randa Alaa Eldin from the Faculty of Tourism, and Dr. Rania Elhelw from the Faculty of Fine Arts.


  • Our interdisciplinary postgraduate program is the first of its kind in the Middle East and North Africa.
  •  The program associates the fields of tourism and media along with other different fields from arts and culture as the main strategic partners in planning for the creative and cultural industries; as altogether they play an important role in the development of the local creative economy led by both public and private sectors.
  •  Its scope and contents are designed by collaborative efforts of staff members from faculties of Fine Arts, Tourism, Commerce and Business Administration; and Arts (Media and Mass-com Department) to establish sufficient integrative knowledge base curriculum relevant to the business of the creative and cultural industries in both local and global levels.
  • We provide the high demands of the local and the global labor market in the creative and cultural industries with creative and skillful graduates.
  • Our graduates have wide career opportunities in the fields of arts, media, tourism, and business.
  • Most of our courses are given in our branch of the PFISR Faculty in 96 Ahmed Oraby st. El-Agouza district, which is in the middle of Cairo, making it accessible to most people working in the cultural fields.

Our program provides the required developmental skills for all administrative and managerial positions in all cultural sectors and overlapping positions with tourism and mass communication such as:

  1. Cultural policymakers,
  2. Cultural Economists and Financial Advisors for art collections, shows, cultural events and economic status of cultural organizations.
  3. Marketing Managers and Specialists for audio/visual arts businesses,
  4. Project Managers for audio/visual arts businesses,
  5. Managers, Directors, and Employees in cultural organizations and centers,
  6. Art Advisors and Curators for art collection, exhibitions, galleries, museums, and auction houses.
  7. Communication Managers among different cultural entities such as galleries, theatre companies, music bands, orchestras, broadcasters, and publishers.
  8. Legal Consultants in the cultural industry such as Taxes – customs – copyright laws – patent attorney – contracts – investment – licenses – insurance.

-All disciplines are eligible to apply for the Diploma degree, as we also flexibly encourage all the interested people who decided that it’s never too late to make a career shift.

-The eligible applicants for the Master degree are highly eminent graduates with a Bachelor’s degree in one of the following disciplines:

  • Visual Art and Architecture (Fine Arts, Applied Arts, Art Education; Art and Design) 
  • Music and Performance Arts (Music Education, the Academy of Arts)
  • Arts (Mass Communication, Heritage, Sociology, Theatre Sciences … etc.)
  • Tourism (Tourism & HM)
  •  Management and Business Administration (Commerce and Business Administration)
  • Bachelor degree holders from other disciplines may also apply, but their application will only get accepted according to their working experience in one of the fields, and the final approval gets issued according to the decision taken by the program’s committee.

Students Admission Requirements:

1. A Bachelor’s degree from one of the Egyptian universities or an equivalent university or scientific institute from inside or outside Egypt and that is recognized by the Supreme Council of Universities.

2. A Bachelor’s degree in one of the following disciplines: Art (Art Education, Fine Arts, Applied Arts, Theatrical Arts, Cinema, Performance Arts, Music, Folk Art, Art Criticism), Commerce, Tourism, Arts (Media, Archeology, Sociology, Theater Science).

3. Disciplines other than those mentioned above may be accepted after the approval of the Program Board and the Faculty Council.

4. A TOEFL score 550 (PBT) or equivalent. English-speaking students and students who have studied at the undergraduate level in English are exempted from this requirement. Students with TOEFL 500 (PBT) may be accepted until the required grade 550 (PBT) is completed in the first academic year. N.B. (Equivalence of Toefl score should be approved by an accredited authority such as Amideast or the British Council).

5. The student has not been enrolled in any other study program inside or outside the same faculty.

6. The student has not been dismissed or his/her admission has not been canceled from the program that the applicant wishes to apply for due to his/her failure or any other reasons.

7. The student who wants to enroll in the diploma level shouldn’t have a cumulative grade less than (Fair /Acceptable) in the Bachelor’s degree.

8. The student who wants to enroll in the Master’s level shouldn’t have a cumulative grade less than (Good) in the Bachelor’s degree.

N.B. – It is not allowed to start the study program if the number of students is less than the minimum number decided by the College Council to start the study program.

– – For applying kindly find the tab APPLY NOW on this page, where you’ll find an online application with all the required documents. Also, please make sure to use the Google Chrome browser and provide the required images with maximum resolution (150 dpi). If you experience any troubles in applying online kindly send us via the messaging window on the Contact Us page: or email us on

— Submitting your application online is only a preliminary step, and getting a notification that it got accepted DOES NOT mean that your application is fully accepted or you’re already enrolled in the program; you’re fully enrolled ONLY when you submit your original documents and pay the administrative admission fees besides the program fees during the period announced by the program each semester.

This is a fulltime program that encourages students who are already in the labor market to pursue higher academic degrees, hence, our classes will be executed between 2 pm & 9 pm for four days a week, any weekday including weekends. Exact days & hours will be announced by the beginning of every semester.

Through our three levels – Diploma, Master’s & Ph.D. –  we offer many different core courses that would give our students enough cultural, managerial, and scientific fundamental background. All our courses are interdisciplinary however, we have designed for our students a wide range of elective courses in three different modules: (Business), (Culture), and (Media, PR. & Tourism); which enable students from different disciplines to tailor their own program, in order to enrich their skills that are required for numerous jobs in the creative and cultural industries, such as:

CULTURAL POLICY MAKING (LOCALLY AND GLOBALLY): This course is designed to engage participants with the broad perspective of cultural policymakers in the public, private and non-governmental sectors, through focusing on the overlapping interests of economy, education, tourism, and media with the creative and cultural industries, and create an effective network for a productive and sustainable environment on local and global scales. It also discusses real case studies of governmental and non-governmental organizations and the opportunity to reflect the best practices and mistakes.
 CREATIVE ENTREPRENEURSHIP IN CULTURAL INDUSTRIES: The course mainly focuses on the advanced process of entrepreneurship in grand scaled cultural organizations and projects of creative and cultural industries, both in private and public sectors; and presents a number of support tools that can be useful in different phases of planning, management and operation.
 LEADERSHIP AND STRATEGIC THINKING IN CREATIVE INDUSTRIES: This course is focused on leadership skills besides creating and implementing strategies for developing cultural organizations through entrepreneurial leaders in the creative industries. It will give participants sufficient knowledge of how they can translate their thoughts to practical plans and effective behaviors, from thinking about the vision and identification of goals to finally communicating it to others and make a reliable risk assessment.
 ECONOMICS OF CULTURE: The main objective of this course is to present the mutually influential relationship between culture and economy within society. The course will explain how certain studies are important for policymakers such as the economic and social impact on culture, to implement the right actions of the development of the creative economy.                                                                                       
 LEGISLATION in  TANGIBLE and INTANGIBLE CULTURAL MANAGEMENT: This course mainly focuses on the main legalities controlling creative and cultural industries on many different scales, for both tangible and intangible cultural property and heritage. It will demonstrate an overview of the current legislation in Egypt and its place in the legislation of the global industry including the UNs and UNESCO’s. Also, legal issues related to Taxes – customs -contracts – licenses – insurance in creativity and cultural industries.
 EVALUATION AND AUCTIONEERING OF MASTERPIECES: The main objective of this course is to learn means of evaluation of cultural objects and masterpieces according to authenticity, aesthetics, historical importance within socio-cultural, socio-economical and socio-political contexts, and accordingly the estimation of the financial value, and acquire the required skill to practice and manage auctioneering.
 IDEOLOGIES AND CULTURAL CONFLICTS: This course mainly focuses on understanding ideologies and political culture by exploring cultural differences in different situations, and on challenges of cultural analysis of confrontations and its reasons like suspicions and misperceptions, while being aware of one’s own cultural biases. Also, on how to make a basic assessment of difficulties and how to negotiate accordingly with involved parties. Besides, some guidelines on how to face the emerging challenges of working with multicultural teams.
INTELLECTUAL PROPERTY RIGHTS FOR TRADITIONAL ARTS AND CRAFTS: The course focuses on the analysis of the relationship between intellectual property rights (IPRs) and intangible cultural heritage (ICH), to secure (IPRs) such as trademarks, patents, copyrights, know-how… etc. and be considered as ICH. As well as how to secure the ownership of traditional arts and crafts and get considered as tangible cultural heritage.
CURATORSHIP OF ART AND ARTIFACTS IN THE CONTEMPORARY MARKET: The main objective of this course is to present the main principles of curating through different theoretical and practical approaches, by focusing on different theories of collections and ideologies that play important roles in forming valuable collections of contemporary art pieces.
NETWORKING IN CULTURAL INDUSTRIES: This course mainly focuses on the basic tools of communication to develop and manage networking between different parties involved in the creative and cultural industries, such as different non-profit cultural organizations with artists-run-initiatives, tourism, and educational institutions. It also focuses on the networking between the parties involved in every industry on its own starting from its producers and to consumers.
 BRANDING THEORY AND PRACTICE FOR PLACES, ARTS, AND CULTURE: The main objective of this course is to shed light on branding and its techniques as a method of marketing. Besides, presenting its rising role in increasing the symbolic value of tangible and intangible cultural products and even geographical places.
 CULTURE AND TOURISM: This course will introduce participants to understand the role played by the cultural sector (arts, theatres, heritage, etc.) in developing tourism, and the important economic role that the creative tourism plays in promoting for different cultural products, and how it fits in cultural policies, place branding and marketing plans in creative and cultural industries.
MEDIA CAMPAIGNS FOR CREATIVE CULTURAL INDUSTRIES: This course mainly focuses on the steps to prepare, implement and evaluate media campaigns in the field of cultural industries for profitable and non-profit organizations using traditional and modern media; also focuses on preparing and implementing printed, radio, video and online advertising, as well as public relations publications in the campaign.
COMMUNITY ENGAGEMENT AND VISITOR MANAGEMENT: The main objective of this course is to explain to the participant how to recognize the key principles of the visitors’ development strategy, and how to implement some applications in practice in the process of marketing of cultural institutions to guarantee creative economic sustainability. It will also present how digital media have empowered cultural institutions in marketing and engaging the visitors in its day to day activities and reflections.

                   For Egyptians:

Diploma (1-year): 30.000 EGP (an installment of 15.000 EGP for each semester) + 1000 EGP Registration Fees
Master’s (2-years): 40.000 EGP (an installment of 10.000 EGP for each semester) + 1000 EGP Registration Fees
Doctorate (3-years): Currently unavailable.

              For Non-Egyptians:

Diploma (1-year): Total {6000 US $}; registration fees (US $ 1500) + (US $ 4500) for one academic year,                                                                           
Master’s (2-years): Total {10.500 US $}; registration fees for the first year only (US $ 1500) + (US $ 4500) for each academic year.
Doctorate (3-years): Currently unavailable.

Our administration staff members who are gladly running our program:

Members of the Program Panel:

Prof. Ahmed Hanno/ Dean of the Faculty of Fine Arts, HU.

Prof. Nashat El-Wakeel/ Dean of the Faculty of Commerce and Business Management, HU.

Prof. Soheir Abd El-Salam/Dean of the Faculty of Arts, HU.

Prof. Soha Abd El-Wahab/Dean of the Faculty of Tourism, HU.

Program Coordinator:

Dr. Rania Elhelw      



Academic Advisors:

Academic Registrar:


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